New! Soft Plastic Fishing Lure! The EYE DROP!

We're proud to announce a brand new soft plastic, the EYE DROPS! Great for tipping or using as is - get ready for some fantastic fishing! The Eye Drops are an artificial and scented round plastic eyeball. We're tipping our jigging spoons with an Eye Drop to entice that hit!

The Eye Drop is available as of today! And is perfect for many types of fish from saltwater, to freshwater, to ones found through the ice.

▶ If you're interested in getting your own Eye Drops, you can get them here:

Enjoy the Eye Drops, "the eyeball bait"!